067 - Lawncare to Earthcare. Building Businesses, Embracing Failures, and Transitioning to a Career in Permaculture.

My guest Pete Kanaris is a serial entrepreneur. He has started a whole bunch of businesses, some have worked, some haven't. Despite the failures, he has always found a way to push on and try new things to ultimately get to where he wants to be.

That also references another unique point in Pete's story. One of Pete’s most successful businesses was a lawncare business. It was a business that Pete ran for over 10 years and it was really successful. But it wasn't something that Pete liked doing anymore. Along the way he became exposed to permaculture and it became clear that the pathway into the future didn't involve cutting grass, it involved permaculture. So he put it all on the line and started a permaculture design company, Green Dreams. It wasn't about the money; he wanted to do something that he loved doing and something that he believed in.

Given the risk and uncertainty involved in starting any new business it would have been easy to take the safe route and stick with what he had, a thriving lawncare business. But he didn't take the easy route, and he put in the hard work to make Green Dreams a reality. Pete's continued push to innovate and try new things has already paid off and Green Dreams is growing. His story is inspirational for anyone out there looking to take that hard first step. As he says, “start small and when the door opens, go big and never look back.”

Show Notes: permaculturevoices.com/67