Going from 30 Customers to Over 6000 - Sheri Salatin on Starting, Running and Growing Polyface Farm's Buying Club (PVP120)

If you're a farmer, what are your options for selling product?

CSA's, farmers markets, on farm sales, grocery stores, and buying clubs.

Buying clubs?

It's one of the options that doesn't get talked about a lot. But it's the focus of this episode.

In this episode I am talking with Sheri Salatin of Polyface Farms about Polyfaces Metropolitan Buying Clubs.

In their words they describe buying clubs as a a local food distribution system that combines the real-time interfaces of online marketing with community-based interaction. These kinds of interfaces, without bricks and mortar, using the internet, create efficiency and economies of scale in local food distribution.

Sheri goes into a lot of the specifics about their buying club and talks about how she grew Polyface's buying club from 30 customers to over 6000. 30 to over 600.

How they manage their inventory
How they started their buying club
How their buying club grew
How their buying club allowed them to grow the farm

If you don't know much about buying clubs now, you will leave this episode knowing a lot about buying clubs.

Learn more from this episode at permaculturevoices.com/120

 

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