MICRO: How Chris Thoreau Started, Built, and Grew a Thriving Microgreens Business - Episode 1

For notes related to this episode visit permaculturevoices.com/growmicrogreens.

 

Today we are going to start the series, by going back to the beginning.  This is the story of how urban farmer Chris Thoreau started his microgreens farm almost 10 years ago.

 

Chris will take on questions such as:

 

Why microgreens?  Why did he start with microgreen?

 

Who did he model and how much did he start with?

 

And how did he handle startup and work life balance.

 

As you will hear it was tough at times, because Chris started his farm at what on paper looks like an inopportune time.

 

He started this part time while in school full time and 2.5 months into his first semester his son was born.

 

Despite life presenting challenges that some people would say aren't worth the risk, Chris made a go of it taking on these early challenges he has managed to grow his operation to  one that will do around $200,000 in sales in 2016.

 

And all that sales are coming from a farm that's in a shipping container taking up 320 sq. ft.  

 

That's where Chris is at today, but it didn't happen overnight, let's get into it and find out how it all started.

 

For notes related to this episode visit permaculturevoices.com/growmicrogreens.