The latest trend in marketing is story marking. Telling your story in a way that unique, honest, and in a way that resonates with your target market.
But not all stories are created equal. And not all stories should be told by anyone. Because a good story told poorly is in affect a bad story.
So what makes a good story?
It's a bit like pornography; you know a good story when you hear it.
But at it's core good stories take us on a journey. They are easy to follow and resonate with us emotionally. Good stories are often concise and have a clear theme, which also makes the stories shareable. Which is something that benefits you as a brand, if your customers can easily retell your story to their friends.
In today's show I am joined by marketer Marty McDonald to talk about story marketing.
Marty is Creative Director and Founder of egg in Seattle, a 12-year-old (and the first) communications firm focusing exclusively on sustainable brands. He has over 20 years of national ad agency experience, and he knows his stuff. You'll like this one.
Learn more at permaculturevoices.com/marty