Tue, 5 May 2015
In the last regular show episode 107 with Bill Bean I referenced an upcoming webinar.
This episode is a replay of that webinar - Building Quick, Convincing Business Plans That Deliver Confidence, Capital, Market Share & More was recorded on April 30, 2015.
In the presentation Bill introduced proven tips, tools and techniques to help you quickly organize your thoughts into a succinct storyline that explain:
- Why your initiative is needed in the market place.
- What makes your approach unique and valuable to your clients?
- How you will introduce your concept successfully and grow it for impact and profitability?
This episode is a recording of the full webinar. The presentation part of the webinar lasted about 45 minutes and was followed by 30 minutes of questions.
Show Notes: permaculturevoices.com/107
Fri, 24 April 2015
107 - Taking your concept to reality. Is the concept really worth the time, energy and money involved?
In business there is no such thing as new business, there is only other people's business. That's the subject of today's show.
Strategically planning your business so you can capture a share of the business. Doing that planning ahead of time, so you don't end up spending a lot of money, time and energy going in the wrong direction selling something that people don't want or can't pay for.
Most people don't do that "The problem is, most people don't spend as much time thinking about it as they should. They just try and go do something that they think is exciting, and they don't really test it as much as they should."
The goal of this show is to get you thinking. Testing your ideas and thinking them through to determine is the concept really worth the time, energy and money involved?
Let's tackle that subject today with Bill Bean.
Show Notes: permaculturevoices.com/107
Fri, 17 April 2015
106 - Running a Succssful 1 Million Dollar Permaculture Contracting Business. Socially Just - Economically Viable. Presented by Erik Ohlsen.
This episode is a presentation given by Erik Ohlsen at PV2 in March 2015.
Learn real world tools for design and implementation of Permaculture based contracting businesses. Permaculture principles applied to business design. Use the ethics of permaculture as triple bottom line.
Create a marketing plan that has a social impact. Imagine being able to make a career out of your passion for Permaculture. Create a business that catches millions of gallons of water, builds soil on hundreds of acres, plants hundreds of useful trees every year, restores native habit, redesigns our cites our schools and new developments.
Join Erik Ohlsen, Principal of Permaculture Artisans and Executive Director of The Permaculture Skills Center as he shares tangibles recipes for economically, ecologically and socially just businesses.
Show Notes: permaculturevoices.com/106
Fri, 3 April 2015
Frank Golbeck: Bottling Sunshine – Making a Livelihood Out of Sharing the Magic of Quality Mead and Crafting a Comeback for the Bees. (A5)
What if you had all the time, money and energy in the world?
What would you do?
Frank’s wife asked him that question 5 years ago, and he realized he needed to get out of the Navy, make mead and share it with people. Hear how connecting with his passion to do good for people and planet through mead making has inspired a ton of personal growth and now a successful business that is shifting paradigms in the markets it serves.
This talk was presented at PV2 in March 2015 by Frank Golbeck of Golden Coast Mead.
Listen to more at permaculturevoices.com/podcast
Fri, 27 March 2015
This episode is a recording of Luke Callahan's presenation at PV2.
Want to start your business, but don’t know where to begin? Does starting your business feel scary and overwhelming?
In this session, you’ll learn the seven surprisingly simple steps to easily start any business. We’ll analyze a few successful permaculture businesses through this step by step framework so you can see exactly how it works in the real world. At the end of this session, you will have a step by step plan to start your business.
Show Notes: permaculturevoices.com/104
For all of the audio presentations from PV2 visit: permaculturevoices.com/audio/
Fri, 23 January 2015
What do you do if you have a passion and there is no one out there offering you a job to fulfill that passion?
One option is to just work any job, foregtting what you are actually passionate about. And that is what many people do, and I think that those people can attest to the fact that that option sucks.
Another option is to find the intersection between your passions and your strengths and problems that need solving and solve those problems by starting a business.
This podcast is about that. this is the audio from Rob Avis's presentation from PV1.
Show Notes: permaculturevoices.com/b016
Thu, 20 November 2014
093 - Simple Ideas and Strategies for Breaking Ground into a New Career in Permaculture with John Pugliano.
This episode with John Pugliano is meant to get you to start thinking in a different way and to plant some seeds in your head. I think that everyone can benefit by starting thinking more like an entrepreneur.
We will touch on business idea generation and John will cover some value add type businesses that anyone can start with low capital. They aren’t directly permaculture, but they are related. The theme being like start where you are, take a step in that direction.
Show Notes: permaculturevoices.com/93
PV2 Info: permaculturevoices.com/pv2
Wed, 19 November 2014
092 - Printing Permaculture: The Vision and Story of Creating a Massive Permaculture Media Business. A 22 Year Active Case Study with Maddy Harland.
Maddy and her partner Tim started the magazine back in 1992 out of their home office. At that time the readership was tiny. But they had a vision for something bigger. A vision of world where permaculture could provide solutions to some of the problems that the world was facing. But in order to make that vision a reality, they had to help get the word out there.
And going from the home office with a readership in the hundreds to the hundred thousands took some work.
As Maddy says, "I'm not going to pretend it was easy. It was really, really tough."
But she put the work in with her team and today they are a working model of a 22 year old permaculture business, one that looks at the business through a whole systems lens, minding the triple bottom line, not just the single bottom line. Let’s get into it and see what’s possible when you mix business with permaculture..
Show Notes: permaculturevoices.com/92
PV2 Info: permaculturevoices.com/pv2
Tue, 23 September 2014
076 - What would you do if you only had a year left to live? Building a life and a business around permaculture with Fraser Bliss.
Today’s show is a pretty inspirational one.
What would you do if you only had a year left to live?
And if you aren’t doing that now, why not?
Keep that phrase in your head during this episode with Fraser Bliss of Farmwell.com.
Show Notes: permacultureVOICES.com/76
Tue, 19 August 2014
067 - Lawncare to Earthcare. Building Businesses, Embracing Failures, and Transitioning to a Career in Permaculture.
My guest Pete Kanaris is a serial entrepreneur. He has started a whole bunch of businesses, some have worked, some haven't. Despite the failures, he has always found a way to push on and try new things to ultimately get to where he wants to be.
That also references another unique point in Pete's story. One of Pete’s most successful businesses was a lawncare business. It was a business that Pete ran for over 10 years and it was really successful. But it wasn't something that Pete liked doing anymore. Along the way he became exposed to permaculture and it became clear that the pathway into the future didn't involve cutting grass, it involved permaculture. So he put it all on the line and started a permaculture design company, Green Dreams. It wasn't about the money; he wanted to do something that he loved doing and something that he believed in.
Given the risk and uncertainty involved in starting any new business it would have been easy to take the safe route and stick with what he had, a thriving lawncare business. But he didn't take the easy route, and he put in the hard work to make Green Dreams a reality. Pete's continued push to innovate and try new things has already paid off and Green Dreams is growing. His story is inspirational for anyone out there looking to take that hard first step. As he says, “start small and when the door opens, go big and never look back.”
Show Notes: permaculturevoices.com/67
Fri, 15 August 2014
066 - Urban Permaculture Design with Larry Santoyo. Creating Systems Where the Byproducts are More Sustainable Cities.
"Instead of trying to support 1000's of people, let's get really good at supporting 150 people and we'll duplicate it."
Once we do that we will have models that we can refer back to. Models that can be used to train people to go start other small impact zones. Then we start getting more and more impact zones, and suddenly the picture looks a lot brighter. But that will take time, and it's early in the journey, but the conditions are ripe for change. We just need to kick start it, by incubating innovation.Creating the conditions for success and sustainability to happen, something that I learned from Larry.
In fact it's one of the many things that I have learned from Larry. Larry has a wealth of knowledge and the experience to back it up. He's a permaculture pioneer having involved with permaculture since the 80s. He has travelled with Bill Mollison. He's worked on countless projects in the country, the city, and other countries. He gets it. And in Southern California when you mention permaculture, there is one name that comes to mind.
Show Notes: www.permaculturevoices.com/66
Tue, 5 August 2014
As my guest today Akiva Silver will explain, you can start a small scale nursery with very little space. Putting a lot of plants on really tight spacings;I mean A LOT of trees on REALLY tight spacings.
Show Notes: www.permaculturevoices.com/63
Tue, 22 July 2014
This episode is actually the audio from Jack Spirko’s talk titled just that, Building a Profitable Permaculture Business from PV1. This is his actual talk, verbatim.
Show Notes: www.permaculturevoices.com/60
Tue, 17 June 2014
I welcome Frank Golbeck of Golden Coast Mead on the show today.
Frank story is a great example of someone who went after their dreams in a smart and systematic way. He isn’t any different than any of us. He didn’t start with a huge some of money or some other advantage. But the difference between Frank and a lot of people is that took on the scary unknown, the hard part starting.
Show Notes: www.permaculturevoices.com/52
Tue, 3 June 2014
Every story has a beginning. Including our own. So many of us want to live out our own story and go from A to B. But where do you start and how do you prepare for that journey.
Remember, this episode is about thinking about your plan and the process. If you take the time to think about the things that are scary or intimidating up front, when no risk is on the table, it makes taking them on a lot easier because suddenly they aren't so scary or intimidating anymore.
Show Notes: www.permaculturevoices.com/48
Tue, 6 May 2014
Chad Sentman of Action House Productions joins me to about video, permaculture, and business. Chad is the videographer that filmed PV1. He is also an permie entrepreneur who started his own video production company. Now he is using those skills to get more involved in permaculture.
In the podcast we talk about the idea of permaculture looking at itself more holistically - getting more people from other fields involved in permaculture. Lawyers, financiers, real estate agents, etc. - not just permaculture designers and agriculture related fields.
Chad will talk about filming video and give you some tips on producing good video.
And we will finish up the podcast talking business.
"Instead of focusing on why something isn't possible, focusing how you can make it happen."
Show Notes: www.permaculturevoices.com/44
Tue, 22 April 2014
041 - Navigating the Fear of Leaving One Job and Starting Fresh. Hint: It probably won't be as bad as you initially think.
John Pugliano of Investable Wealth joins me to talk about navigating the fear of leaving one job and starting a fresh career.
Show Notes: www.permaculturevoices.com/41
Fri, 28 March 2014
Toby Hemenway joins me to talk permaculture - how permaculture has changed and how we can work more permaculture into our lives.
Show Notes: www.permaculturevoices.com/37
Fri, 28 February 2014
035 - Permaculture Business: Ditching the Status Quo, Using Your Life Energy to Make a Better World.
Rob Avis of Verge Permaculture joins me to talk about the business of permaculture - a right livelihood.
Fri, 20 December 2013
John Kitsteiner of Temperate Climate Permaculture joins me to discuss his series of blog posts, The Myth of the Perfect Job.
So many of us are stuck in the rat race. We want to be farmers, homesteaders, or something else that involves working closer to home, and not for the man. But we never end up doing that. Why? I think people are either afraid to take a risk and start, or they don't know where to start.
This podcast should start to address both of those issues and at least get you thinking.
Key Takeaways from this Episode:
Be careful of the danger of just pursuing your passion. At the end of the day you have to make a living and get some sort of yield for your work.
Balance: Biological, physical, social, spiritual health. Most people focus on one or two areas, not all. Consider this when pursuing a career path.
Start looking for a career where your passion and skills overlap. Then start adding in what does the world need (will they pay for it) and does it have meaning to your own life.
Think about if a new career is sustainable. Could you do it every day all day for the next 1, 2, 5, 10 years? Along with all of the side baggage that goes with it - accounting, marketing, legal, etc..
A lot of marketing is driven to you to consume more stuff. Often times that consumption is fueled by debt and is filling a void to pursue happiness.
Forcing kids into careers. How many people were "forced" down a career path by parents, counselors, and teachers because it "was a good career path." And the you could parlay that career into a life of "success with a big house, nice car, and a whole bunch of bills.
Embrace the idea of having a few primary careers, and multiple secondary careers. That creates resiliency and helps to eliminate boredom and burnout. Permie examples - think: Paul Wheaton, Joel Salatin, Darren Doherty, Rob Avis.
Permaculture Principle 10: Use and value diversity. "Diversity reduces vulnerability to a variety of threats and takes advantage of the unique nature of the environment in which is resides." [permacultureprinciples.com] Apply this thought to careers and finances. Embrace the diversity to meet your needs and become more resilient.
Money is the excuse, but fear it the reality. It doesn't take a lot to get our needs met. But it takes courage to step away from the rat race.
Show Notes: permaculturevoices.com/25