As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X."
 
That’s the route that Primal Pastures has gone.  They don’t sell a cheap product.  They have positioned themselves as the premium product.   And that means they don’t try to compete in on price.  And they don’t worry about the non-believers or the price discriminant buyers. Because no amount of convincing is going to make that buyer pay up.  They already have a price point set in their mind, and the mind is a very hard thing to change as a marketing.
 
Therefore Primal Pasture’s sole job as marketers is to try to find and sell to the believers.  The customers who value their product for what it is and are willing to pay for it.  
 
Over time they have learned that "It's a really sustainable model when you can start focusing on the customer and then you can figure out what products meet their needs and what your skills are to make those products.”  It’s a key distinction that they have made for their brand, Primal Pastures and one that they have stuck too.
 
Branding and marketing are just one of the topics that Paul Greive of Primal Pastures and I talk about today.
 
In addition to that you will also learn about how to prepare for a transition from full time job to full time farmer, how to overcome early obstacles in farm startup and Paul tackles the question - is pastured poultry a good business?

View the show notes at permaculturevoices.com/124.

Support the show at permaculturevoices.com/support.

Homesteader Justin Rhodes of AbundantPermaculture.com talks about what type of electric fence and charger he uses on his homestead.

To learn more about Justin and see all of the ASK Justin episodes visit permaculturevoices.com/justin.

Support the show at permaculturevoices.com/support.

It's currently April 12, 2016.

We start off today talking about whether you should start farming with a greenhouse or not.

The conversation quickly turns into reasons why people succeed and don't succeed.

Hopefully this episode is a welcome kick in the ass for those who need it.  And motivation to keep kicking ass for everyone else.

Learn more at permaculturevoices.com/theurbanfarmer

Support the show at permaculturevoices.com/support

Farmer John Suscovich of Camps Road Farm and FarmMarketingSolutions.com answers the question, "Where do you process your chickens - on farm or off?"

To learn more about John and see all of the ASK John episodes visit permaculturevoices.com/john.

If you like the show, please support the show by making a contribution at permaculturevoices.com/ilikevoices

Homesteader Justin Rhodes of AbundantPermaculture.com goes over ways to protect your chickens from predators.

To learn more about Justin and see all of the ASK Justin episodes visit permaculturevoices.com/justin.

It's currently April 5, 2016.

Today's episode focuses on starting and transplanting Salanova via micro soil blocks.

Curtis will talk about how he starts Salanova lettuce using the blocks and the advantages for doing so.

We also run a quick time and cost analysis of starting lettuce in blocks versus cell trays to show the comparison.

At the end of the episode I go over a recipe to use for the micro blocker and some basic techniques for using it.

Learn more at permaculturevoices.com/theurbanfarmer

Support the show at permaculturevoices.com/support

Farmer John Suscovich of Camps Road Farm and FarmMarketingSolutions.com answers the question, "What do you feed your chickens, and can they get their full diet off pasture?"

To learn more about John and see all of the ASK John episodes visit permaculturevoices.com/john.

If you like the show, please support the show by making a contribution at permaculturevoices.com/ilikevoices

Learn more in the show notes at permaculturevoices.com/123

Permaculture is very difficult to define for most people.  

How do you define permaculture?  

I go with Larry Santoyo's definition - “Permaculture is: Design protocols for critical thinking, decision making and problem solving – all based on the patterns of nature.”

In today’s show my guest Andrew Millison and I will look at common frustrations with the word "PERMACULTURE".

We’ll answer questions such as:

Does permaculture need a new name, a consistent definition?
Should permaculture reject the mainstream?
Should permaculture go the mainstream?
Should everyone learn permaculture, why or why not?

Support the show at patreon.com/diegofooter

It's currently March 30, 2016.

And over the past few months Curtis has literally been all around the world.

I today's episode we'll look back at some of the places that he visited and what he took away from those visits.

From the high tech innovation being done at Jean-Martin Fortier's Le Ferm de Catra Taaamp in Quebec to the low tech soil building techniques used by Jodi Roebuck to build soil in his bio-ingestive garden in New Zealand.

It's not just all fun and stories, there's a lot of good information in this one such as do these techniques scale, how can you build soil, and how can you combine tarps and soil to really build soil.  

Learn more at permaculturevoices.com/theurbanfarmer

Support the show at permaculturevoices.com/support

Farmer John Suscovich of Camps Road Farm and FarmMarketingSolutions.com answers the question, "What breeds of broilers do you raise?"

To learn more about John and see all of the ASK John episodes visit permaculturevoices.com/john.

If you like the show, please support the show by making a contribution at permaculturevoices.com/ilikevoices

Farmer John Suscovtich of Camps Road Farm and FarmMarketingSolutions.com answers the question, "Are pastured broilers profitable?"

To learn more about John and see all of the ASK John episodes visit permaculturevoices.com/john.