In this episode, Daniel Garcia shares some practical farmer's market tips for new growers. 

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Like many farmers I know, I’ve always struggled with setting prices. I want to charge a “fair” price for my customers, and I want to make sure those prices will allow me to continue farming. My thinking on pricing has evolved quite a bit over the last decade as I’ve been exposed to more useful concepts from the business world, and those concepts have proven to be useful tools when considering how to price my produce.

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